Description:
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable and out-of-home—as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™, a new technology for media and marketing research.
Topic Coverage:
- Radio
- Broadcast TV
- Cable Media
Contact Information:
575 Fifth Avenue, 22nd Floor
Suite #2
New York, NY 10017
USA
T: (212) 887-1400
F: (212) 887-1375
Email: radioquestions@arbitron.com
URL: https://www.arbitron.com/
Courtesy of the Techra Analyst Firm Directory – www.techra.com